McDonald’s Hears Mad ‘Rick and Morty’ Fans, Brings Back Sauce
McDonald’s is suffering from being too popular with “Rick and Morty” cartoon fans who were upset on Saturday that they couldn’t buy a show-inspired promotional item, Szechuan sauce. So on Sunday, the fast food giant admitted not having enough of the sauce was “not cool” and, in response, the chain would reintroduce the reintroduced sauce again during the winter.
— McDonald's (@McDonalds) October 8, 2017
On Sunday, the New York Times reported on the sauce scenario:
The fast-food behemoth behind the McRib, the Shamrock Shake and other cult favorites promised to bring back the same Szechuan sauce that debuted when the Disney film “Mulan” was released in 1998. It was only to be available on Saturday, and only in select stores.
But the lines were long. The sauce was scarce. It was a recipe for disappointment.
I’m just gonna put this out there. I don’t want to make my own Szechuan sauce, that’s home made... I WANT MCDONALDS FAKE CHEMICALLY GOODNESS
— Corey McKearney (@CoreyMcKearney) October 10, 2017
Slate writer Matthew Dessem says McDonald’s executives should’ve known better:
“Never try to engage the fans. Rick and Morty’s fanbase is so famously toxic that the show’s other co-creator, Community’s Dan Harmon, called their behavior “disgusting” just a few weeks ago, when they were harassing the show’s female writers online. Harmon hired a gender-balanced writers’ room for the new season, much to sexist Rick and Morty fans’ dismay.”
Still, some "Rick and Morty" fans saw irony in the situation:
Rick and Morty: Think for yourself, don't be sheep.
Rick and Morty fans: Wubba Lubba Dub Dub! Pickle Rick! Szechuan sauce! Get Schwifty!
— Duncan Brown (@Slam_Duncan42) October 9, 2017
What do you think, marketers?
Please respond in the comments section below.
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