mBLAST Updates its Social Media Analytics Solution
Company: mBLAST, a provider of web presence analytics
Product/Service: Update to mPACT, a social media analytics solution
What it Does: The update to the mPACT solution includes a new engagement console as well as access to geolocation data and resonance tracking functionality. The new features enable companies to see beyond an original post to identify the specific social followers whose references and mentions have the greatest impact on your content, giving insights to help improve the brand.