Maxymiser Introduces MaxMOBILE
Company: Maxymiser, an online and mobile optimization company
Product/Service: MaxMOBILE, a tool that allows marketers to optimize and personalize users’ mobile experiences with real-time site updates based on user behavior, preferences, trends and CRM data
What it Does: Performs multivariate testing, behavioral targeting and personalization techniques in mobile environments. It's supported by an IT-less integration platform, which allows marketers to amp up their mobile optimization strategies quickly and easily.