How to Increase Mobile Engagement, Retention and ROI
For example, while push notifications originate on a server and are sent to consumers’ devices, local pushes are triggered by a previously scheduled event or preference by the user and delivered to the user's own device. There are also app-originated push notifications that appear on a user's device after being triggered by an action on someone else's device. A good example of this would be an alert that tells a user it's his or her turn to make a move in a social gaming app.
Whether it's "to device" or "on device" formats, marketers can use mobile messaging to do a lot more than just drive sales. For instance, relevant and timely mobile messages can also help brands engage and retain customers through fun gamified promotions, manage customer relationships and foster brand advocacy through socially shareable messaging.
You can view the second webinar, Mobile Analytics, Segmentation and A/B Testing, Part 1, here, where we toke a deeper dive into mobile analytics, audience segmentation for mobile and A/B split testing. We'll close out our series on Thursday, July 25, at the same time with our third webinar, A/B Testing, Part 2, Optimization and Retargeting.
Brendan O'Kane is the CEO of OtherLevels, a messaging analytics and A/B testing firm.