New Arrival: MatrixView Launches Web Acceleration Solution
MatrixView Ltd., a developer of information transmission and storage optimization technologies, has unveiled a dynamic Web acceleration technology that it said speeds search and Web content delivery times.
The new technology, dubbed Speeding Web Information and Search Hypertext (SWISH), uses intelligent algorithms that model and compress the right data at the right time, improving the user experience by optimizing the delivery of Web content, with significant implications to the industries of search marketing and mobile advertising.
A recent MatrixView survey of more than 500 mobile device users in the U.S. revealed that current slow delivery speeds and wait times are causing significant frustrations and service impacts. For example:
- 50 percent said slow mobile Web response causes frustration, abandonment or limited use.
- 81 percent are frustrated, and 51 percent very much so, with the speed of mobile Web search.
- 40 percent of users have abandoned their search due to long load times.
- More than a third don't even try to search the Internet on their mobile phones.
The application of SWISH technology has demonstrated improvements in these mobile delivery times, leading to increased opportunities for mobile marketers and content delivery services, according to MatrixView.