Marty Sass, List Broker and U.S. Monitor Founder, Passes Away
Marty Sass, a pioneering list broker and direct marketer, passed away on July 24 in Boca Raton, Fla. He was 90.
“Marty entered the direct marketing industry in 1958 and [was] a member of the Direct Marketing Association since 1964,” reads his obituary, sent to Target Marketing on Aug. 3 by Michael A. Sass of U.S. Monitor — the company Sass started. “He was one of the original mailing list brokers and started Religious Lists in 1962, specializing in Catholic, Protestant and fundraising lists.”
Sass founded New City, N.Y.-based U.S. Monitor in 1973 with his wife, Anita, in order to offer marketers mail delivery monitoring.
Before starting “the industry’s first professional mail monitor service,” the Brooklyn native studied business at New York University and served as an X-ray technician during World War II. “His standing joke was he shot the most men in the war,” according to the obituary.
“[Sass] lit up any room with his presence, kindness and humor,” says the obituary. “He was an avid tennis player who couldn’t wait to play in the 55+, 60+, etc., tennis brackets and played until 6 months before his passing.”
Sass is survived by his widow, Anita, and his children and grandchildren.
The Sass family asks that in lieu of flowers, donations be made in his name to: