If there’s a theme attached to the marketing technology (MarTech) that got funding between Jan. 10 to 16, it’s that investors think marketers need software to communicate with customers and consumers, while simultaneously organizing and analyzing all of that communication.
That’s what analysis yields for the deals listed by PitchBook, a Seattle-based M&A, private equity and venture capital database.
Here are the MarTech startup money winners, according to PitchBook:
- Limelight provides “a cloud-based live marketing platform … to build automated, data-driven live marketing campaigns and provides various elements, such as live strategy, activation tools, consumer communication, social amplification, real-time data and analysis to run a live marketing program.” The Toronto-based IT software startup “raised $3.1 million of seed funding, led by iGan Partners, on Jan. 13. … The funding is being used to accelerate its aggressive expansion into the U.S.”
- Askuity’s retail analytics platform “combines cloud-based Big Data processing with analytics and mobile technology to enable product companies to grow and optimize their retail business (in terms of sales, marketing and supply chain) both in-store and online.” On Jan. 11, the Toronto-based company got $2 million in venture capital funds to “accelerate its sales and marketing efforts.”
- CrossEngage’s software “enables users to integrate data sources and marketing channels through its application program interface to build multichannel marketing campaigns.” The German-based, venture capital-backed startup “raised an undisclosed amount of seed funding from Project A Ventures, Capnamic Ventures [and] IBB Beteiligungsgesellschaft on Jan. 14.” The money will help the company bring its product to market.
- PlaceIQ develops “geo-location data services and mobile marketing tools. The company provides location intelligence, enabling advertisers to reach definite mobile brand audiences, at scale, for marketing activities.” The New York-based, VC-backed firm “raised $25 million of Series D venture funding from lead investor Harmony Partners on Jan. 14. ... The company will use funds to further develop its location-based audience platform and further invest in Place Visit Rate (PVR), its foot traffic measurement technology.
- The Big Know’s “digital learning platform … offers online courses using a combination of content marketing, entertainment, digital media and online learning techniques ... It also helps brands to interact with consumers.” The Minneapolis-based, VC-backed new company “raised $3 million of Series A venture funding from lead investor LFE Capital on Jan. 11. … The new investments will accelerate the company’s growth through the addition of talent and technology capabilities.”
- Insightpool’s “social engagement automation software … offers [an] audience cultivation and conversion platform that helps to collect information about [a] user’s interests, friends and followers and then packages the information into social media marketing messages for its business clients.” The Atlanta-based startup “received $3 million of debt financing, led by Silicon Valley Bank, on Jan. 14 … [and] will use the funding for product development and recruitment at its offices in Atlanta, New York and San Francisco. Previously, it raised $4 million of series A venture funding in a deal led by TDF Ventures and Silicon Valley Bank on Oct. 2, 2014. ... The company will use the funds to expand business operations to Los Angeles, San Francisco and New York.”
- MovieLaLa makes “a social network and marketing platform for upcoming movies … where fans follow stars, discover upcoming movies and share their favorites with friends. It also provides analytics and real-time insights for moviegoers.” The San Francisco-based app creator “raised $750,000 of seed funding from 12 angel investors on Jan. 12.”
What marketing technology do marketers need that isn’t yet being sold?
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