In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.
Here’s PitchBook’s rundown:
- Canvs (Social TV Platform) gives marketers social media intelligence services, meaning the company helps marketers “leverage social media through research.” With notable investor Gary Vaynerchuk, the New York-based startup “raised $5.62 million of Series A venture funding led by KEC Ventures on Jan. 21, … putting the company's pre-money valuation at $9.91 million. ... The company will use the funding to further expand the product.”
- Botify, an SEO software company, helps clients compare “crawl results that [help] in controlling SEO traffic and revenue generation.” The Paris-based, early-stage VC-backed application software provider “raised $7.2 million of Series A funding from IDInvest Partners and Ventech on Jan. 20.”
- Grow, a BI dashboard provider, helps marketers “track real-time key metrics for decision-making.” The Provo, Utah-based, early stage VC-backed application software provider “raised $1.78 million … from undisclosed investors on Jan. 19.” Quizlyse is a mobile app “for monetizing audience though quiz games. [The app] transforms data content published on a website into social quiz games in real-time.” The Barcelona-based B-to-B software’s VC funding came through on Jan. 20. “The company will use the [EUR 175,000] funding to expand its operations in Latin America, where Ecuador and Colombia are first on the list. Previously, the company raised an undisclosed amount of seed funding on March 1, 2015.”
- Brightpearl creates business management software for retailers that “enables accounting, … CRM, order processing, electronic commerce and service desk capability [for] small and medium businesses.” The U.K.-based, later-stage VC-backed IT software provider saw $11 million come in on Jan. 19. “The company will use [the] funds to accelerate the growth of its sales and marketing organization in San Francisco, and to continue to scale its engineering, service and support teams to drive innovation and growth, and to deliver persistent value to its more than 1,400 customers in 30 countries. Previously, the company raised GBP 3.2 million of venture funding from MMC Ventures, Eden Ventures, Notion Capital on August 24, 2015, putting the pre-money valuation at GBP 3.21 million.”
- Pierry Software’s digital marketing platform allows marketers to create “digital creative design for email, Web and mobile, and provides customized design for companies to improve their brand identity.” The Redwood City, Calif.-based business “raised $1 million of a planned $1.13 million of venture funding from MDC Partners and Salesforce Ventures on Jan. 7. ... The funding will enable the company to grow its capabilities and consulting services to new clients, globally.”
- Boxever provides customer intelligence services through a “cloud platform [that] enables travel retailers to build a scalable, single-customer view to power marketing and merchandising across every channel in real-time” to individual customers. The Dublin-based, early stage VC-backed B-to-B software maker “raised $12 million of Series B venture funding through a combination of debt and equity on [Jan. 20].”
- MVPindex, formerly named Stout Social, is a social media intelligence platform “to assess the digital brand value of athletes, teams and leagues. The company operates as an analytic company to rank, measure and value the top influencers and brand ambassadors in sports and entertainment on social media.” The Dallas-based, pre-venture startup “raised $7 million of Series A angel funding from undisclosed investors on Jan. 18. ... The company will use the funding to accelerate its sales and marketing efforts, expand its coverage in entertainment and scale its index and social media valuation engine.”
- PlayMaker CRM, as its name implies, makes CRM software that “provides post-acute-care sales growth, intelligence data, mobile CRM and other healthcare software services.” On Jan. 20, the Franklin, Tenn.-based company “received $3 million of debt financing from Square 1 Bank.”
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