Marketing technology (MarTech) has exploded during the past 10 years. It’s gone from a few hundred specific platforms, to thousands of tools that let us do things marketers couldn’t dream of yesterday.
From niche apps to all-encompassing marketing clouds, it’s a time of wonder for those who have the vision, knowledge and budgets to make it happen. And we need it! Customers are less patient with marketing than ever. Any tool that helps get the right message in front of the right person at the right time is worth considering. From better targeting to personalization, message delivery, lead generation ... there is no side of marketing that can’t use better tech and tools to do the job right.
The opportunities aren’t just for MarTech users, either. This is a whole new market of technological innovation that promises to make lucky entrepreneurs and investors very, very wealthy. That opportunity is spurring unprecedented innovation and investment.
What kind of innovation? Click the links below for a look at some of the most exciting technologies, the world they’re creating and the investments that are making it happen: