This issue is a little different from our normal offering, from the “Shark” on the cover to the center-stage spotlight on interactive agencies inside.
For starters, you won’t find our usual columns and departments. (Although this time, we did have Denny Hatch share his experience in working with agencies.)
Instead, what you’ll find in this issue are articles that show you why and how marketing is the star of a company. From spotlighting the hottest interactive agencies to the close-up of Uber’s brilliantly integrated, multichannel mail and email marketing, to the star power of Daymond John in our cover story, this issue is all about marketers who are the stars of their shows.
What you find in this issue is not a redesign for us — our columnists and departments will be back next month. Simply put: This issue is special.
As the movie trailer guy says, “In a world ...” where marketing too often plays second fiddle to sales, it’s important to remember that marketers are the real agents of change.
You alter the public perception of your companies. Your work puts your products and services on the map. A marketing star can turn a brand flop into a blockbuster. And this issue will help you see how some great marketers do that, too.
Daymond John is here to tell you how he did it at FUBU and how other brands are doing it today. Eleven of the hottest, most cutting-edge agencies in marketing are offering their insights and showing off their best work. And if you don’t know quite what kind of marketer you are, there’s even a quiz to help you figure that out.
Because marketing is the star, but you still have to step into the limelight to shine.