Marketing to Snake People: We’re Just Like You
A big reason behind misunderstanding of millennials is that the data is still coming in, as the generation grows towards maturity. So there have been conflicting reports, as the youngest are still in high school and college years, while the oldest are twentysomethings. There's no reason to lose your head when trying to market to millennials, because of the latest report that says millennials are doing something differently. Just keep it real — making connections between genuine needs and services is what good direct marketing has always been about, after all.