Ultra-specific List Marketing
Company: Marketfish, a Seattle-based list marketing solutions provider
Product/Service: Marketfish list marketing platform
What It Does: Allows marketers to discover, refine and accurately reach new customer lists for lead generation campaigns. Says the press release: "If a marketer is looking for a 65-year-old, left-handed golfer in Boca Raton, Florida, Marketfish can help you target just that customer."