The Mix: Marketers vs. Agencies
While we were working on this issue’s Media Usage Survey, RSW/US, which specializes in agency-client relationships and lead-generation, published its “2016 New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing.” The report looks at some of the ways agencies and marketers see the industry and its environment differently. One element the report looks at is how marketers and agencies see different trends in spending and media. Check out the full report for more.
“In our ‘Troubling Trends’ ... marketers expressed strong concern about what they perceive as agencies downplaying the importance of traditional media, and moving too far into newer media channels.”