Marketers of Tomorrow: Shining a Light on the Industry’s Rising Stars
Light can reveal discoveries never imagined and create opportunities where there was once darkness. That’s what Target Marketing’s “Rising Stars” do for their brands, and that’s why their colleagues nominated them for the honor. Editors reviewed the many nominees and here, we learn about the luminaries leading their companies into the future.
VP, Brand and Digital Marketing, Unisys
The nomination says it all: “Erin took over the VP role in [Q2] 2017, bringing refreshed thinking, new ideas and momentum to the organization, while revitalizing our company brand, both internally and externally. Topping it off, she is an amazing person to work for — bringing out the best in everyone, while challenging us to grow in our roles.
“As a newly appointed VP in 2017, she inherited a diverse group of individuals and brought them together with a common vision for our marketing group. What we have accomplished over the last year is amazing. Erin has been behind rebranding who Unisys is, both internally and externally, in a little over a year. She led the creation of our value propositions, vision and mission that have been embraced in [our] external-facing collateral, website, at events and in our offices worldwide. It was embraced — from our CEO, CMO to the associates — globally.”
Senior Marketing Manager, LexisNexis
Vorhees is noted for her lead generation prowess.
“Alyssa has turned around her current marketing program, increasing lead generation by 50 percent since being in her role, and 74 percent year-over-year. Her sales team that she supports now jump[s] to their incoming leads, increasing their conversion of leads to deals from 4 percent to 12 percent in just one year. For 2018 alone, 70 percent of all of her sales team’s revenue [was] tied to leads generated from her campaigns.”
Her nomination shows she inspires others around her, which may stem from her team spirit resulting from a year in sports marketing with the Cincinnati Reds. She’s also worked in higher education marketing at Ohio Northern University and in B2B marketing at LexisNexis.
Marketing Director and Brand Manager, Genieco Inc.
Olsen’s nomination shows the faith her company has in her, deeming her “indispensible,” bringing creativity, knowledge and fun to her role.
“She’s hit the ground running and will help Genieco grow tremendously in the next five years!”
Olsen is “creating new products for new markets that we have never ventured into — [she] hit the ground running when [she was] hired and has not stopped.”
She comes to the home and auto fragrance industry with more than 20 years of experience in marketing for manufacturers. But it appears as though marketing is only one of her skills — in addition to advertising, her college degrees included journalism, computer science and speech communications concentrations.
CEO and Founder, BenjiLock, LLC
Perhaps Cabral honed his storytelling skills during the past decade with his experience as a brand ambassador for a winery. Perhaps it was during his two years in marketing. Or maybe it was repping his band.
Either way, he aced his tale about being a plump stay-at-home dad of three children who needed to go to the gym to shape up — which was where he came up with an inspired product to feed his growing family. That’s how ABC’s “Shark Tank” learned about Cabral’s invention, a fingerprint-protected padlock called BenjiLock.
Since then, Cabral’s won the 2018 CES Innovation and Thomas Edison Awards, landed a “Shark Tank” deal and licensed the technology to the makers of BRINKS security. Cabral’s now secured a $1.5 million dollar order through Ace Hardware.
Raleigh Tay Streets
Omnichannel Partnerships Marketing, Simon Property Group
It’s only five years into her marketing career and Streets has already worked on the brand and agency side of the profession. She’s now in brand management at Simon. Once known as a mall management powerhouse, Simon now describes itself as “a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company.”
The nomination for Streets almost sounds like a “to do” list for marketers:
“Extreme potential in brand, retail and commerce marketing. Shows hunger for growth and interest in the marketing industry. Passion for brand and digital marketing. Innovative thinker.”
Marketing Manager, Hunters Furniture and Appliance
“He does it all,” Henderson’s nominee writes. The marketing manager creates “all marketing, in-house,” from billboards to radio spots.
Hunters Furniture and Appliance wants a video shot? Henderson produces it, does the voice over, graphic design, flooring and more.
Before Hunters, Henderson’s career encompassed newspaper, website development, hospital and retail marketing work.
Henderson’s resume shows he’s been producing at that level throughout his career. Eight years ago, when he was a project manager and lead print designer at MLT Group Advertising and Marketing, he “managed 90 percent of workflow of a three-quarter million dollar marketing firm through regular communication with clients and the sales team, as well as headed the consultation and design related to all print projects, large or small.”
Director of Marketing, The McAlear Group
Her nomination reads: “As the DOM, Kaley has reinvented the way marketing is handled in the company.”
Wichman’s youth is an advantage for this Rising Star, who “brought new ideas and concepts” to The McAlear Group.
During her five years there, her bio states that “her favorite part of her job is to develop the strategy and creative brainstorming for each piece of marketing material that goes out.”
What goes unsaid is that Wichman likes to win.
That’s explained with her “Fun Fact” that she “swam competitively for 15 years and still hold records in the 100 and 200 Freestyle at her high school and [Western Illinois University].”
At WIU, she double-majored in graphic communication and journalism/advertising.
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