And even when the most loyal customers can’t respond to every marketing outreach, companies increase their chances of being heard by following up with each individual. Research suggests that persistence, in moderation, can maximize response rates; the key is to avoid overdoing it.
E-commerce and mobile marketing are full of nuances, many of which can make or break a deal. This is why companies should take advantage of getting external expertise on the in’s and out’s of this emerging endeavor.
A strong marketing partner can help make the cash register chime. And during the holidays in particular, that is music to a CEO’s ears.