In his Sept. 29 post about the survey, "Exploring and Defining Influence: A New Study," Solis concludes: "In the end, it's our job to become the influencer. We owe it—to our communities of customers, prospects and the people who affect their decisions—to lead by example. Then and only then can we master the ability to influence the influencer."
The study provides marketers five tips on how they can become influencers:
- Post content that is relevant to the audiences you are seeking;
- Engage your network—relationships matter;
- Influence is relative; size doesn't mean influence—treat everyone like a rockstar (good service is good marketing). The quality over quantity rule applies here;
- Be authentic and passionate about your work; and
- Build trust—a person you trust says "jump" and you will more likely jump than if some random celebrity says "jump."