Market Focus - Dentists: Marketable Smiles
Whatever marketing method and messaging you use, prepare to be patient. “Dentists are not going to see an infomercial on TV and say, ‘Wow, that’s great. I need that [product],’” says Henry. “They’re actually going to wait to try it out, and they may want to try it out again and again and again to make sure it actually works. So, patience is a virtue whenever it comes to working a dentist and trying to really get your message out there.”
Linda Formichelli is a freelance writer based in New Hampshire. She wrote about marketing to skiers in Target Marketing’s January issue.