Market Focus?Women Investors (842 words)
Investment offers, especially those for stock and bond investing, work best, says Malasek. She notes that The Wall Street Journal did roll out on its test.
"Most tests have been pretty small, so they may not have gotten enough of a chance to do well," Malasek adds.
What's the take-home lesson? Women investors could be a lucrative target group. Just use your imagination—and don't forget to grill your list broker—to dig deep enough to find these prospects.
Lists and Media
National Association of Investors Corporation: 231,643 active female members. NAIC members invest monthly; 95 percent have personal security accounts. Price: $115/M. Contact: Client Logic, (201) 865-5809.
Compuserve Investing: 140,930 Compuserve members who joined specialized online content areas related to personal finance, stock research and stock trading. 25 percent female; gender-selectable. Price: $150/M. Contact: Kroll Direct Media, (609) 275-2900.
Princeton Executive Women Investors: 159,785 high income women who responded to a direct mail survey. Price: $75/M. Contact: George Mann Association, (609) 443-1330.
Women, Money, Stocks & Bonds: 1,992,627 female subscribers to magazines and/or newsletters on personal investing, retirement and money management. Price: $65/M. Contact: Concetta Malasek at Junction List Services, (630) 495-5478.