Market Focus - Marketing to Teachers (1,084 words)
American Teacher magazine is the trade journal of the American Federation of Teachers (AFT). Neither the magazine's subscriber list nor the AFT membership list is available for rent, but marketers can buy space ads and inserts in the publication, and partner with AFT to market products and services through the group's member benefits department. Call (800) 238-1133, or visit www.aft.org.
Prentice Hall Direct's Card Deck Program targets various educator categories, including teachers of math, music and science, as well as school administrators and guidance counselors. Call (800) 937-9970.
If your goal is to reach educators, numerous marketing channels can help, including catalogs such as For Teachers Only and magazines such as American Teacher.