Market Focus: Gays and Lesbians
The Way to Go
Currently, direct mail and print advertising in the gay press are the most effective methods to reach gay consumers. The Internet is another key avenue to get your word out. However, as social acceptance grows, don’t be surprised if you see more marketers on the TV and radio airwaves. But the most important thing to remember when reaching out to this market is quality. Be creative, be honest and above all, have a good product.