March Madness: 5 Tips to Make an Email Marketing Slam Dunk
3. Dunk into the inbox with triggered emails: No matter how much time has been spent on game-day preparation, there's always the possibility for unexpected turnovers. During these types of plays, teams need to react quickly and restrategize on the fly. Luckily, marketers have a secret advantage in this situation: triggered emails. By setting up automated drip campaigns, marketers can constantly get their brand out in front of their audience by using triggered emails based on certain user actions to follow any expected or unexpected play. Automated triggers allow marketers to send highly relevant emails without having to take any timeout.
4. Work with your best players: Heading into March Madness, the focus will be on the star players. These players are facing a crucial point in their collegiate athletic career, especially those with aspirations on joining the NBA. You can bet that every coach has and will continue to work tirelessly to make their stars shine throughout the tournament, and marketers should follow suit. In an email marketing campaign, the subject line is the star player and should be a top priority. It drives the most interactions and determines whether users will open the message. Therefore, take time to get creative and use A/B split testing to find a subject line that draws the most interaction and engagement from your crowd.
5. Don't miss out on the trophy: March Madness has recently reached record viewership and shows no signs of slowing down — almost 11 million people watch each game and over 23 million tune in for the championship. Not surprisingly, brands take advantage of this massive audience and use the opportunity to make advertising and marketing plays. For email marketers, transactional emails provide the same type of opportunity: customers are actively awaiting the delivery of these emails, guaranteeing user views and opens. Don't hesitate to use these to your advantage! Integrate marketing campaigns with transactional emails to boost brand visibility and influence repeat buyers.