New Arrival: MAP (Minimum Advertised Price) Monitor
Company: Where 2 Get It, a provider of web-, mobile- and search-based services
Product/Service: MAP (Minimum Advertised Price) Monitor, a monitoring service that's been added to Where 2 Get It's manufacturer solutions
What It Does: Enables manufacturers to monitor their MAPs online to ensure that channels aren't advertising pricing that's detrimental to their brands. By monitoring MAP, manufacturers can protect their sales channel, control their brands and, most importantly, control their reputations in the online marketplace.