Make Your Voice Heard
What a Mailer Can Do
Remember the adage: "All politics is local." If you want an issue to be addressed in Washington, frame the topic as locally important, and communicate that local importance to your senators and representatives in Congress.
Don't stop there. Be sure your state's governor and chief local officials know how important postal reform is to your employees and company. As an employer, you represent jobs, incomes and corporate tax dollars. Your employees represent sales made locally, as well as local, state and federal tax dollars.
Your suppliers add to the local and state economic well-being. If your company becomes endangered, so also is its contribution to the overall economy.
Do whatever you can to get state and local officials to support your call to Washington for postal change. Be sure your own employees know what's at stake. Get them involved, since it's their jobs, income and security on the line.
Gene Del Polito, Ph.D., is president of the Association for Postal Commerce, also known as PostCom. Its home page is at http://postcom.org. Send questions or comments to email@example.com.