E-commerce Link: E-mail on Steroids
Make your efforts relevant and powerful with triggered messaging and dynamic personalization
Think about integrating dynamic personalization and triggered messaging into your e-mail marketing strategy. You’ll deliver product offerings and timely content when it is most relevant to the customer.
E Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.