Mailing Activity Highlights: Baby/Child/Teen
Beginning this month, we’re set to provide you even more content and analysis regarding the direct mail that enters our Who’s Mailing What! Archive—which we consider to be the leader in direct mail intelligence, with an online searchable database of direct mail package details and scanned images from nearly 200 categories, which stretches back 20 years. We will now bring you the Who’s Mailing What! Insider on a biweekly basis.
The content will also undergo some changes as well as expansion. Each month, the first Insider will feature “Mail Activity Highlights” (which always focuses on one sector), “One to Watch” (discusses one standout mailing from that particular sector) and “Direct Mail Spotlight” (an article from our sister print publication Inside Direct Mail that examines a current mail piece that is both successful and innovative in one or many ways). The second Insider will showcase “Stat of the Month” (a statistical breakdown on a particular sector, including usage of the self-mailer format, premiums and personalization), “First Up” (from Inside Direct Mail and in which Associate Editor Britt Brouse takes a close look at a topic, such as niche audiences or mail piece elements, that is currently relevant to direct mailers and marketers), as well as debut “Notes From the Archive,” penned by Archive Director Paul Bobnak (few know direct mail packages better).
This month, we chose to highlight the baby/child/teen sector and, because it’s unexplored territory, decided to focus on mail sent to teens from colleges and universities in November. First, we’ll discuss self-mailers from this group.
New York University used a 5-1/4” x 7” three-panel self-mailer for its “Programs in Film, Video, and Broadcasting” and, inside, gives three ways to request a bulletin for its courses: returning the postage-paid reply card, calling a 1-800 number or visiting the institution’s website. The reply card is perfed to the third panel and includes several boxes to check depending on the prospective student’s interests (Archive code #596-171727-0711).