Mailbag Review: Power Freemiums, Great Involvement
But to drive home the point that the company values the satisfaction of its customers, one panel serves as a ring sizer, with perfed-out circles for the prospect to punch out and determine the best measurement (see thumbnails). With that information in hand, so to speak, the customer can now order via the web, phone, fax or mail. In a section below the ordering instructions, the company also spells out a three-part "Guarantee of Satisfaction," including a limited-time refitting at no extra charge.
A mailing by Medicare provider Elderplan (Archive code #585-636798-0911) asks on the outer, "Are you used to living life your way?" Here again, it's all about customer service. To sell the prospect on switching to a new plan, the letter offers three choices to get more information: mail, phone or personal visit.
The most important component is a sticker sheet included in the #10 envelope (see thumbnail). There's a peel-off with a colorful icon for each reply option … but that's not all. There are also stickers for customers to attach to their calendars for "all the things you want and need to do," like "movies," "go to bank" and "wellness check-up." It's a simple and effective tool to generate a lead and ease concerns at the same time.