Mailbag Review: Getting the Envelope Opened
While many marketers use cursive handwriting on the outside of their envelopes, those are usually invitation-sized carriers and include four-color greeting cards and inserts. These two efforts are white #10s, and aside from presorted indicia. The mailing for Oxford Lending Group (Archive code #535-717980-1001) includes a single sheet of paper, what looks like a photocopy of an offer worksheet from a mortgage agent with sample amounts, and interest rates filled in and highlighted in yellow.
Likewise, the handwritten outer from AT&T (Archive code #837-171624-1001), when opened, reveals what seems to be a photocopied promotion for its high-speed internet service. To create that low-budget look, some of the dark shading near the edges is faded, and to add a personal one-to-one touch, handwritten notes in blue ink point out features like "great for when you're on the road," and a $250 cash-back incentive "that will come in handy!"