New Arrival: Magnify360 Releases Google Cost Optimizer
Company: Magnify360, a provider of ad conversion optimization solutions
Product/Service: Google Cost Optimizer, a tool that offers visibility into the performance of Google AdWords campaigns
What it Does: Allows marketers to tie individual leads and/or customers to the exact keyword phrase used in their Google AdWords campaigns that generated clicks and conversions. With this information, marketers can decide which keywords to bolster and which to abandon.
The tool synchronizes in real time to clients' AdWords accounts and automatically responds to campaign changes, such as bids, ad groups and keywords. This synchronization enables the tool to calculate campaign performance metrics in clients' actual dollar values.