Magalogs: Design ’Em to Be Read

* Place extra items like sidebars, pull quotes and callouts in colored fonts or boxes. But beware of using too many eye-catching techniques, as too much of a good thing tends to have the opposite effect.

* Within a paragraph, use bolding, italics, increased font size or color to draw attention to important words and phrases. But again, be careful not to overdo it.

Lori Haller can be reached at hallerart@aol.com or (301) 528-0565.