New Arrival: Lyris Releases Upgraded E-mail Marketing Engine
Company: Lyris, an e-mail marketing software provider.
Product/Service: Lyris ListManager 10, Delivery Edition, an upgraded version of its flagship e-mail marketing engine.
What it does: According to the company, Lyris ListManager 10, Delivery Edition, enables marketers to send campaign e-mails in parallel over multiple IP addresses in an effort to improve inbox delivery rates. It also groups together a company's most qualified customers on one IP address so they can keep their reputation score -- the score on which ISPs decide what gets delivered and what to block -- high, while improving the likelihood that the right messages are reaching their most valued customers.