Love Is at the Heart of Panasonic’s Email
Electronics and appliances can make people happy on any occasion, but one in particular is the focus of this email.
Mailer Name: Panasonic
Date Emailed: June 3, 2016
The subject line sounds rather cheerful: “Wedding Bells are Ringing … Save Now on Our Best Gifts for Newlyweds!” And, as a tagline in the image at the top of the HTML notes: “It’s wedding season!” Panasonic really wants to make the point to the prospect. In the picture, a marrying male-female couple cross their arms and touch hands to form a heart.
Two smart measures are taken here. First, it informs the customer that free shipping is offered sitewide, removing a possible objection to ordering. Second, a button at the center of the image allows them to begin shopping immediately.
To make it easier for people to buy wedding gifts, Panasonic uses a big block of pink with some reversed-out white text. It tells soon-to-be newlyweds that they can set up a gift registry. A tap on the button at enter starts that process.
Six items follow, each one an item that a couple would likely appreciate receiving. A photo and price is shown for each. Also, each gift can be shopped for by tapping on the button provided.
Use holiday and special events to present your products in a new light to a receptive audience.