New Arrival: Livemercial Launches Self-Service Direct Response Technology Platform
Company: Livemercial, a direct response sales firm.
Product/Service: CORE, a self-service direct response technology platform.
What it does: Integrates the Internet, interactive voice response, online media and mobile direct response technologies and delivers them across a multichannel, self-service platform. It allows marketers to manage all aspects of their online campaigns, including media buys, multivariate and A/B testing, order processing and real-time reporting from a single Web-based location.