Literature Fulfillment in a Flash
When it comes to delivery, Blumenfield has been using DHL Smart & GlobalMail as an alternative to First Class mail. This service commingles marketers' mail drops and injects them as deep into the USPS mail stream as possible to get discounted rates. Blumenfield says that SmartMail users get delivery times that are comparable to that of First Class service at pricing that is closer to that of Standard Class mail for flats.
Parcel consolidators also are good resources for sending packages at lower cost rates, he adds.
Again, Blumenfield notes, you want to use a mail monitoring service, or order regularly from your program, to test how well your fulfillment vendor meets your goals for delivery times. If the percentage of fast deliveries starts to slip, he says, you need to investigate to see where the holdup occurs, and take steps to surmount any obstacles to a successful fulfillment program.