The following is a sampling of lists available to reach this market.
Absolute Game Players by Type: 3.4 million game players selectable by game platform, type of games and video system. Price: $85/M. Call: Great Lakes List Management, (800) 964-5478.
Computer Gaming World Magazine: 533,677 U.S. subscribers. Price: $150/M. Call: Walter Karl Inc., (845) 620-0700.
Game Addicts—Computer Gaming Enthusiasts: 1.2 million individuals who’ve purchased computer games in the past 24 months. Price: $85/M. Call: Geon Media Group, (801) 619-7800.
Game Informer Magazine Bind-in Insert Program: A magazine bind-in program with an active monthly circulation of 2 million. Price: $41/M. Call: The Millard Group, (603) 924-9262.
GamePro Magazine: 131,824 subscribers to a magazine that covers every major gaming platform. Price: $125/M. Call: American List Counsel, (609) 580-2800.
GameSpot.com Subscribers from CNET Networks: More than 3.1 million active gamers who pay $29.95 a year for membership to a gaming information site. Price: $90/M. Call: Worldata, (561) 292-8200.
Official Xbox Magazine: 212,066 subscribers to a magazine that comes with an Xbox game disc full of exclusive demos, video walk-throughs, video previews and more. Price: $125/M. Call: Lake Group Media, (914) 925-2400.
NationsBest Video Games Enthusiasts: More than 1.7 million adults who indulge in video games in their spare time. Price: $65/M. Call: KnowledgeBase Marketing, (866) 275-4526.