Lists Golfers May Be Hole-in-One Targets (862 words)
Finally, Shultz recommends a no-fail marketing approach for attracting golfers, who are not only passionate about golf, but often subscribe to various print and online magazines, and attend golf tournaments and events. "Many golfers have an emotional attachment to the game, and it is very much a part of their lives," says Shultz. "Marketers who can align themselves with golf products or giveaways ... well, doing that is a guaranteed hole in one."
Here is a sampling of what's available:
Golf Digest: 1,350,000 affluent and well-educated magazine subscribers. Price: $100/M. Contact: Novus Marketing, (914) 741-1171.
"Let's Play Golf" Opt-In : 712,000 golfers who purchase golf-related items online. Price: $180/M. Contact: Marketing Direct Assoc., (914) 277-5558.
Marketshare Golfers: 3,771,000 avid golfers who have reponded to golf magazines and purchased golf items by mail. Price: $80/M. Contact: Mal Dunn Associates, (914) 277-5558.
Mastergrip Golf Product Buyers: 1,000,000 affluent and avid golfers who order top-of-the-line golf products via direct mail. Price: $95/M. Contact: List Services, (203) 743-2600.