New Arrival: Listrak Releases Newest Version of E-mail Marketing Service
Company: Listrak, an e-mail marketing solution provider
Product/Service: Listrak 4.4, the newest version of its e-mail marketing service
What It Does: Allows users to create profile header and attributes on the fly during the import process to match those in the imported data. Users also can create new segments and define default values for the import. It also lets users create split tests quickly and easily. Users can assign a segment of the list to receive test versions of the message before the e-mail is sent to the whole list. This way, users can try different subject lines, offers, graphics, messages, etc., to see what generates the greatest response and then deploy the winning version to the remainder of the list.