Listrak Releases Modal Acquisition Solution to Grow Email Lists
Company: Listrak, an email marketing solutions provider
Product/Service: Modal Acquisition, a tool to help email marketers acquire new subscribers
What it Does: When a visitor lands on your website, a pop-up window invites them to subscribe to your email list while the background fades. The pop-up isn't displayed to subscribers who have previously signed up, and clients can control the delay before the pop-up reappears to visitors who didn't opt in. New subscribers may be directed to a more detailed preference center or a simple “Thank You” pop-up can appear. A welcome series is automatically triggered for deployment upon subscription to engage new subscribers when they’re most attentive.