Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference
Listrak provides direct access to thought-leaders in the email marketing industry with its interactive sessions, one-to-one consultations, and networking events
LITITZ, PA, July 15 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. The conference, located at the Loews Hotel in Philadelphia, PA, features a keynote session by David Daniels, Vice President and Research Director of JupiterResearch. It also features three session tracks – a Listrak Certification course for current customers, as well as Technical and Strategies and Best Practices tracks for anyone interested in learning how they can increase their email campaign performance. Attendees will also have the opportunity to meet one-to-one with experts in the areas of email deliverability, campaign design and creative, dynamic content, integration, and support, and they are encouraged to bring sample campaigns for analysis. The 2008 Email Marketing Days agenda can be found at http://www.listrak.com/EmailMarketingDays/schedule.asp.
The Technical Track focuses on all of the technical aspects that impact email campaigns. Participants will learn from industry experts on key factors, including deliverability, reputation, authentication and accreditation, and advanced sending procedures. This track is designed for intermediate to advanced-level users that have some experience with in knowledge in IT-related subject matter. To view the sessions and speakers for the Technical track, visit http://www.listrak.com/EmailMarketingDays/technical_sessions.asp.
Listrak’s Strategy and Best Practices track is filled with real-life examples and case studies on the challenges email marketers face and solutions to overcoming these issues. This track is designed for all user levels and promises to give participants insights on changes they can make to boost campaign performance. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies. To view the sessions and speakers for the Strategy and Best Practices track, visit http://www.listrak.com/EmailMarketingDays/sbp_sessions.asp.