List View: The Unique Perspective of a Boutique
Another area of growth in the future is the senior citizen arena … in fact, it’s a misnomer to call them “senior citizens”. The baby boomer generation is continuing to have explosive growth. Typically, you would say that people in their 50s have retired, but with the downturn in the market more of them are in the workforce today than ever before. And we have to reach these people with the right messaging strategies for their current lifestyles.
Since I started in this business in 1974, I’ve watched it change dramatically. And I think this experience adds another perspective of knowing where the industry has been and where we’re headed.