List View - A New Platform Needed (687 words)
The Web enables the evolution of our industry's best practice standards, without changing the competitive balance.
Now that the dot-com madness is waning, we must use the Web in a manner consistent with the list industry tradition of bringing the best and brightest people together to serve our mutual clients. Let's bring down those walls.
Tim Barlow is an independent consultant in the direct marketing industry, specializing in list marketing and circulation, and customer acquisition. For more information, e-mail him at email@example.com.