List leaders discuss today's Challenging market (2,023 words)
Moriarty: List company Web sites are much more interactive than in the past. List companies with compiled list offerings are allowing mailers to order online these days. Downloadable datacards from Web sites allow for 24- hour-a-day access to managed list information, and it's only a matter of time before many list owners/managers will be posting shipping information, order status, etc.
Root: We are hearing much less this year about mailers devoting marketing money to the Internet when we contact them to discuss upcoming mail plans. If anything, the softness on the Internet is driving mailers back to more traditional direct mail!