List Buying Guide: List Challenges and Solutions in 2004
Sound list rental strategies include constant testing of new sources and segments to find additional names that can supplement your staple lists.
Barlow adds that it’s time for companies to stop relying on the copycat list research strategies of yesterday. The market is just too saturated for you to be successful following the list usage and continuations of your competition. Usage is still a good source of test ideas, but Barlow encourages marketers to strive for those real breakthroughs that only come by digging deeper into your own business affinities.