New Arrival: LinkedIn Opens Site to Developers
LinkedIn, a business-oriented networking site the with 17 million users, said earlier this month it will let developers build applications for its professional networking site, an approach recently undertaken by social networking competitor Facebook, to make its site more interactive.
LinkedIn also announced it is launching a beta version of a redesigned homepage, to keep its business-minded contacts network site vibrant alongside rivals MySpace and Facebook. It has made a deal with BusinessWeek magazine to provide content to the site. A feed has been added that will show news stories on LinkedIn users' profiles that are related to their companies, as well as highlight other stories their colleagues are reading.
LinkedIn said its Intelligent Applications platform will let developers build applications that appear on LinkedIn as well as applications for their own Web sites that use information from consenting LinkedIn users.
Developers can use its application programming interfaces to build widgets, or small applications. The widgets can, for example, be integrated with a job-hosting Web site and let users see how many connections they have within that company.
LinkedIn said it will support the APIs for Google's OpenSocial development platform, which is designed to make it easier to create applications that are compatible with multiple social networking sites.