Nuts & Bolts - Marketer’s Bookshelf: Likeonomics, Breakthrough Branding and What the Best Marketers Know, Do and Say
Check out the marketing titles publishing in the months ahead!
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior and Inspiring Action
by Rohit Bhargava
John Wiley & Sons
Publication date: May 22, 2012
Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
by Catherine Kaputa
Nicholas Brealey Publishing
Publication date: June 16, 2012
Brilliant Marketing: What the Best Marketers Know, Do and Say (2nd Edition)
by Richard Hall
Publication date: July 23, 2012
Send all upcoming marketing book information to Melissa Ward to be considered for Target Marketing's Marketer's Bookshelf.