Lewis Enterprises’ Herschell Gordon Lewis on Copywriting for the 21st Century
During a downturn, ride the downturn. Be the Voice of Doom, then the solution to the Voice of Doom.
EB: Where are tomorrow’s great writers today?
HGL: Tomorrow’s great writers are those who: a) don’t run on tracks; b) don’t try to substitute their own wit for salesmanship; and c) have a command of grammar.
[This article is adapted from the Straight Talk interview that was published in the February 2008 issue of Inside Direct Mail, a sister publication to Target Marketing magazine. To learn more about Inside Direct Mail, visit www.insidedirectmail.com]