Leveraging Pinterest to Benefit Email Marketing Campaigns
You can also offer a "pin it" button next to products on your site. This button gives users the option to share what they shopped for with their friends. All it really takes is one pin to get your product noticed by multiple people, which is fantastic if you're in the retail industry or sell products via your website.
Pinterest can help you get more out of your marketing and communication efforts in a number of other ways, including the following:
1. Using social media to promote blog entries and other content-based efforts has become a commonplace ingredient in the marketing mix. This strategy works best if one uses an attractive picture to accompany new entries — largely for the express purpose of pinning — to help intrigue users and get more traffic via Pinterest shares.
2. Include Pinterest links with your other social media links in the header and/or footer of your emails. As Pinterest is still fairly new when it comes to social networks, some email service providers may not offer social widgets for it yet. In this case, create your own icon to import and place anywhere on your template, linking it to your own image board. Ask subscribers to use the follow button for Pinterest to support the content of your weekly e-newsletter.
Some readers may be unfamiliar with Pinterest, so be sure to provide clear calls to action related to any Pinterest activities so that they don't end up on your image board unwittingly and become confused or disinterested.
3. Leverage popular pins in your email campaigns by letting your audience help you determine which images to use. Check which of your Pinterest-shared images resonate with people interested in your brand the most, then use those images in your email campaigns. You can even integrate comments from your popular pins, which is a very easy way to get user-generated content.