Shopping? There's an app for that. Of course there is, here in today's digital age. But it probably isn't the type of app that you're thinking of. Instead of taking the store to the customer, a new wave of back-end modifying apps is re-inventing the way marketers are presenting their online storefronts, and is able to boost sales at the touch of a button.
An expansive new infographic from the folks over at Referral Candy highlights 14 different tactics to help buoy your online sales—and the apps to make each improvement possible. Creating your e-commerce store front with the basic tools of Shopify is simple, and allows for easy expansion and modification with a whole host of apps. Make sure to create a well-designed store, and get feedback from design-minded people about how your digital storefront looks and feels. Bad design will always turn potential customers away, no matter how alluring your product is.
A few simple tools that are must-adds are a customer review system, gifting options and an out-of-stock purchasing choice. Interactive sharing features (like reviews) can raise your brand's social clout—the infographic points toward increased conversion rates as much as 76 percent! Also consider adding social media extensions to your store. A Facebook Store will allow your customers to share products with one another virtually, while integrating Instagram's API can be used to showcase pictures of your clients enjoying their purchases.
Another way to increase potential is to maximize your emailing—with apps, of course. Options are available to automatically remind clients about products on their wishlist or left abandoned in shopping carts. Even though social media may be the exciting new front in digital sales, email remains the old, tried-and-true success route. Customers still look for and take advantage of coupons and offers they find in their inbox at a higher rate than those found anywhere else. Make sure you're staying in constant contact with your consumers, and giving them content and offers that they'll want to use, not spam. An app like Email Pirate can help you better tailor your emailing to individual segments of your audience.