Letters to the Editor
It’s so nice to see that there are still people who value good direct marketing, and aren’t afraid to expose trash for what it is.
As a devout reader of “Tested Advertising Methods,” which I consider the greatest book written on direct, I am convinced John Caples would be sickened by what his awards show has become.
Thanks for shining a light of truth on the matter.
EVP, Fundraising Division
Tell us what you think!
You can send your Letter to the Editor in one of the following ways:
• Send an e-mail to email@example.com, with “Letters to the Editor” as the subject line; or
• Mail it to “Letters to the Editor,” Target Marketing, 1500 Spring Garden St., ste. 1200, Philadelphia, PA 19130.