Nuts & Bolts: Eye on Privacy
As mentioned in the October 2006 Eye on Privacy column, “Legislative Round-Up,” encryption is indeed the “key.” Predications are that encryption solutions will become more economical, and marketers should look into these solutions as a way of protecting databases that contain PII. Encrypting PII can limit the harm to consumers in the event of a breach. This, in turn, can help mitigate negative publicity and loss of consumer trust. As such, safeguarding data safeguards the business.
With their databases appropriately secured, and their privacy policies anticipating changes in law, marketers should be ready for the new climate.
Elise Berkower is executive vice president of privacy strategy at Chapell & Associates, a privacy consulting firm in New York. She can be reached at firstname.lastname@example.org.