Left or Right: Where Should the Button Go?
Did you know this Wednesday is International Left Handers Day? I didn't know either. When it was first brought to my attention, some interesting thoughts crossed my mind. The first was how wonderful that left handers, who make up only 10 percent of the world's population, get the recognition they deserve with a special day of their own. My second thought was about the effect of placing certain elements on the left versus the right side of a web page. Extensive research and use cases by our own clients show that in certain cases simply choosing one side over the other for elements such as buttons, images and navigation bars has a major impact on conversion.
This blog post includes recommendations for left or right placements of different design and call-to-action elements that I suggest using to eliminate ineffective guessing from your work day. Surely you should test placements on your own website as well to be sure that your site performs in the same manner, but keep in mind that this is what works best on most websites, and will probably work best on yours, too.
Sign-up and contact forms placed on the left-hand side of the page produce a higher conversion rate than forms placed on the right. The button should be on the right-hand side of the form. This is directly related to the finding that the average web user spends over 60 percent of their time looking at the left side of a web page.
Search and Navigation Bars
If your website includes a search bar (and it should), it should always be found on the left-hand side of the page. This is especially important for e-commerce websites, where users search for relevant items as soon as they enter the site and are likely to exit quickly if they don't instantly find what they're looking for. See the example below from Amazon.com.